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Your guide to events in Nelson, New Zealand
What is the Nelson Events Marketing and Development Programme?
For enquiries regarding the ItsOn website or the Nelson Events Marketing and Development Programme, please contact
Roz Speirs, Events Marketing & Development Co-ordinator at Nelson Tasman Tourism, roz@nelsonnz.com Ph: 03 545 6856.
The Nelson Events Strategy and the Nelson Events Marketing & Development Programme
- The Nelson Events Marketing & Development Programme has been established to implement the Nelson Events Strategy.
- The Programme is funded by the Nelson City Council, with the Nelson Regional Economic Development Agency being the lead agency and Nelson Tasman Tourism being responsible for implementation of the programme.
- The Programme is overseen by the Events Management Committee, comprising representatives from the Nelson City Council, Nelson Regional Economic Development Agency and Nelson Tasman Tourism.
The underlying objective of the Nelson Events Strategy is to stimulate Nelson City’s economy by bringing new spending through visitors coming to Nelson for distinct events in the shoulder and off season.
Background
Successful Events to Date
| Event | Date of Event | Reason for Successful Sponsorship |
|---|---|---|
| MarchFest | 2009, 2010, 2011 & 2012 | MarchFest celebrates the Nelson region’s unique position as NZ’s sole hop growing region and its status as the epicenter of NZ craft brewing industry. The event also features local wines, regional cuisine, eclectic music and family friendly activities. |
| Art Expo Nelson | July 2012 | This event will showcase and promote the work of esstablished and emerging Nelson artists and attract art buyers and dealers from around NZ and generate direct art sales to the public. |
| The Nelson Winter Festival | 2009, 2010 & 2011 | The festival features local and national performers and attracts visitors from Auckland and Wellington in Nelson's quietest season. It runs over a three week period, with the emphasis on the weekends, promoting "Nelson by Day, Music by Night". |
| World Movie Premiere for Kiwi Flyer | 2012 | The movie Kiwi Flyer was filmed and set in Nelson NZ and will be released internationally. Hosting the World Premiere in Nelson will generate extensive media promotion and have a positive impact on Nelson's regional profile and identity. |
| Escape from Tane's Forest | June 2011, 2012 | This trail event takes place in and around the Brook Waimarama Sanctuary. Over half the competitors that attend come from outside the Nelson Tasman region. |
| Taste Nelson | Oct 2011 | This family-friendly festival celebrates all things Nelson - food, wine, seafood, beer, art and craft with a backdrop of music and entertainment. It is anticipated that over time Taste Nelson has the ability to grow significantly and attract visitors to Nelson. |
| Nelson Cycle Festival | Oct 2011, 2012 | Nelson Cycle Fest will attract cyclists from all over New Zealand to take part in a week long programme of racing, with positive economic benefits for many Nelson businesses while the cyclists are staying in Nelson. |
| South Island Masters Games | Oct 2011 | These games attracted nearly 3,000 participants with 45% of those attending from outside the region. The games have been running for 10 years in Christchurch and Timaru, and are scheduled to run in Nelson in 2011 and 2013. |
| Oi You! Urban Art Exhibition | Oct 2011 | This exhibition of urban art attracted significant media attention showcasing Nelson to the world with over 15,000 people from NZ and overseas visiting the exhibition. |
Programme Overview:
Sponsorship funding:
Events held within the Nelson City Council boundaries are eligible to apply for funding, provided they meet the Application Requirements and have synergy with the Guiding Principles.
If you are holding an event in Tasman District, although not eligible for funding from the events programme, we would be delighted to talk with you about how Nelson Tasman Tourism can assist you with further promotion of your event as your regional tourism organisation
The Events Management Committee is responsible for assessing applications and allocating sponsorship funds.
Events which are NOT eligible for Funding:
- Community Events
- One-off National School Age Sporting Events
- Events which do not build on the uniqueness of the region
- Events which are not or do not have the capability to become self-sustaining
- Events which are not unique to the region, do not generate or enhance the regional profile, which are not supported by and do not support local industry
- Events which do not have a sound business plan or marketing strategy to attract visitors from outside the region.
Sponsorship Funding Application Dates
Sponsorship Funding application forms must be received by the following dates to ensure inclusion in the next round of funding assessments.
Sponsorship Funding for Signatory & Major Events
Download:
Guiding Principles
Application Requirements
Application Process
Sponsorship Funding for One-Off Events
Contact the Events Marketing & Development Assistant at Nelson Tasman Tourism for these documents.
Other Industry Tools and Resources
Industry tools and resources have been developed to help support all event organisers in wider Nelson Tasman region, including:
The Nelson Tasman Events Website: www.itson.co.nz
The Event Organisers Toolkit: www.itson.co.nz/organisers/
Event Scheduling Assistance: www.itson.co.nz
More Information
For further information regarding the Nelson Events Marketing and Development Programme, please contact
Roz Speirs, Events Marketing & Development Co-ordinator at Nelson Tasman Tourism roz@nelsonnz.com Ph: 03 545 6856.
DISCLAIMER: We cannot accept responsibility for any inaccuracies or changes, or for consequential loss arising from such changes or other inaccuracies, or for any other loss direct or consequential arising in connection with information describing events on this web site.
© Nelson City Council 2009.